The International Fair Arena of Beauty Professional is a section of the brand “Arena of Beauty”, created in 1997. In 2012, the brand “Arena of Beauty” celebrated its 15th anniversary.

Arena of Beauty Professional is the only specialized В2В exhibition for professional cosmetics, services and equipment for beauty salons and SPA centers. The exhibition is designed to help leading Bulgarian and international manufacturers and importers to increase the scope of their business and to find new distributors.

This is the only event that provides the perfect opportunity for specialists to discover new leading professional brands and to receive information about the new products, therapies and services in their professional field. As a partner of specialized training centers and schools in this sector, as well as a partner of leading Bulgarian and international experts, Arena of Beauty Professional provides visitors with focused and highly professional workshops, seminars, conferences and competitions targeting the individual specialists as part of the exhibition.

With its 30 issues, the brand has gained reputation as the leading event in the beauty sector in Bulgaria and became a partner to many international events, such as Euroasia (Turkey), Intercharm (Russia), International Nail Championship - BEAUTY DÜSSELDORF and others.