The International Fair Arena Professional is a section of the brand “Arena of Beauty”, created in 1997. In 2012, the brand “Arena of Beauty” celebrated its 15thanniversary.

Arena Professional is the only specialized В2В event for professional cosmetics, services and equipment for beauty salons and SPA centers. The exhibition is designed to help leading Bulgarian and international manufacturers and importers to increase the scope of their business and to find new distributors.

This is the only event that provides the perfect opportunity for specialists working in the “Beauty Salons”, “Esthetic Centers” and “Spa and Wellness” segments to discover new leading professional brands and to receive information about the new products, therapies and services in their professional field. As a partner of specialized training centers and schools in this sector, as well as a partner of leading Bulgarian and international experts, Arena Professional provides visitors with focused and highly professional workshops, seminars, conferences and competitions targeting the individual specialists as part of the exhibition.

With its 30 issues, the brand has gained reputation as the leading event in the beauty sector in our country and became a partner to many international events, such as Euroasia (Turkey), Intercharm (Russia), International Nail Championship - BEAUTY DÜSSSELDORF and others.

Arena of Beauty is a symbol of beauty care and health for two generations of Bulgarian consumers!